By Anthony Alaniz
General Motors has had a recent bout of very bad PR. A recent, and long hidden defect has reared its ugly head. GM has known about the defect, yet has done little to rectify the problem. Now, in the midst of the negative PR, GM has halted the sales of all 1.4-liter turbocharged Chevrolet Cruzes.
The Cruze is GM’s best selling car in America and the current halt on sales affects about 20,000 cars. GM spokesman Alan Adler said he didn’t know what halted the sale of the car, but did say that it wasn’t because of a recall.
While on the surface this looks like negative, it could bode as a positive for the company. The halt on sales makes GM appear proactive in catching any other potential future recalls.
“GM has to do more than appear to be making changes. They need to have verifiable shifts in how they handle safety issues,” said Karl Brauer, senior analyst for sales tracker Kelley Blue Book, in an interview with CNN Money. “What’s the big problem with the ignition switch—that they didn’t act quickly enough. Now they’re responding at the first signs of any problem.”
Source: CNN Money
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